Digitalisasi UMKM Melalui Literasi Digital dan Digital Marketing Dalam Meningkatkan Kualitas Produk dan Volume Penjualan

Authors

  • Mukhtar Abdul Kader Universitas Galuh Ciamis
  • Benny Prawiranegara Universitas Galuh Ciamis
  • Reza Ananda Pahlevi Setiawan Universitas Galuh Ciamis
  • Adel Shelyanti Universitas Galuh Ciamis
  • M. Bintang Yudha Pratama Universitas Galuh Ciamis

DOI:

https://doi.org/10.47134/comdev.v5i2.242

Keywords:

Digitalization of MSMEs, Digital Literacy, Digital Marketing, Product Quality, Sales Volume

Abstract

The development of technology today has shown extraordinary progress but is not followed by the competence of its people, especially in rural areas. Many things in the field of life have utilized the existence of technology itself. The development of advanced technology is very rapid today, one of which is in the economic sector, namely digital marketing. Micro, Small and Medium Enterprises (MSMEs) are one of the pillars of the Indonesian economy and the strength of the regional economy that is currently intensively utilizing digital marketing in promoting their businesses. This community service activity was carried out in the Sukasetia Village area, where most of the residents have their own MSME products. However, its residents have not been able to utilize existing digital marketing technology properly in developing their businesses. Digitalization of MSMEs today where a necessity in the digital era, MSMEs must be able to implement digital technology through the use of communication tools such as computers, cellphones and iPads, providing internet networks to access various types of MSME product marketing information through websites, managing digital marketing tools such as the most widely used social media today (Tiktok, Instagram, Facebook and other social media as well as the use of the most widely used marketplaces such as Shopee, Tokopedia, Blibli and Lazada and SEO (Search Engine Optimization) without leaving digital ethics in using internet technology and privacy and security in using technology so that residents around Sukasetia Village can utilize digital marketing technology properly so that they can improve product quality and sales volume of the businesses they create can grow more rapidly because of this digital marketing technology.

Downloads

Download data is not yet available.

References

Abdurrahman, G., Oktavianto, H., Habibie, E. Y., & Hadiyatullah, A. W. (2020). Pelatihan Digital Marketing Pada UMKM Sebagai Penunjang Kegiatan Promosi Dan Pemasaran. Jurnal Pengabdian Masyarakat Manage, 1(2), 88–92. https://doi.org/10.32528/jpmm.v1i2.3981.

H, A. (2013). Marketing dan Kasus-Kasus Pilihan, Analisis Perilaku Konsumen. CAPS. Yogyakarta .

Bismala, L. (2016). Model manajemen Usaha Mikro Kecil dan Menengah (UMKM) untuk Meningkatkan Efektivitas Usaha Kecil Menengah. Jurnal Entrepreneur Dan Entrepreneurship, 5(1), 19–26. https://doi.org/10.37715/jee.v5i1.383.

Alwendi, A. (2023). Sosialisasi Digital Marketing Dalam Meningkatkan Pendapatan UMKM Di Desa Basilam Baru Kecamatan Muara Tais-II Kabupaten Tapanuli Selatan. Welfare : Jurnal Pengabdian Masyarakat, 1(1), 135–143. https://doi.org/10.30762/welfare.v1i1.333.

Digimind. (2020). 10 jenis digital marketing yang wajib kamu ketahui! Retrieved July 25, 2020, from.

Fawaid, A. (2017). Pengaruh digital marketing system, terhadap daya saing penjualan susu kambing Etawa.Iqtishadia: Jurnal Ekonomi dan Perbankan Syariah, 4(1), 104–119. https://doi.org/10. 19105/iqtis hadia.v4i1.1134 https://digimind.id/10-jenis-digital-marketing-yang-wajib-kamu-ketahui/

Kominfo. (2013). Kemkominfo: Pengguna Internet di Indonesia Capai 82 Juta. Retrieved from https://kominfo.go.id/index.php/content/detail/3980/Kemkominfo%3A+Pengg una+Internet+di+Indonesia+Capai+82+Juta/0/berita_sa tker.

Kurniawan, E., Nofriadi, N., & Maharani, D. (2021). Sosialisasi Digital Marketing dalam Upaya Peningkatan Penjualan Produk UMKM. Jurnal Pemberdayaan Sosial Dan Teknologi Masyarakat, 1(1), 31–36.

Muna, K. N., S, R. I. S., & Perdana, P. (2022). Proses Pendampingan dan Pengembangan Bagi Para UMKM Di Kelurahan Darmo, Kec. Wonokromo, Surabaya. AKSARA, 8(3), 2085 – 2094. https://doi.org/10.37905/aksara.8.3.2085-2094.2022. https://doi.org/10.54314/jpstm.v1i1.542.

Nadya, N. (2016). Peran digital marketing dalam eksistensi bisnis kuliner Seblak Jeletet murni. Jurnal Riset Manajemen dan Bisnis, 1(2), 133– 144. http://dx.doi. org/10.36226/jrmb.v1i2.17

Pradiani, T. (2017). Pengaruh Sistem Pemasaran Digital Marketing Terhadap Peningkatan Volume Penjualan Hasil Industri Rumahan. Jurnal Jibeka, 11(2), 46–53.

Prakoso, D. (2019). Mengenal perbedaan paid promote dan endorse online shop.Retrieved July 20, 2020 from https://dimasprakoso.com/mengenal-perbedaan-paid-promote-dan-endorseonline-shop.

Setiawan, G., & Widodo, T. (2021). Rancang Bangun E-Marketplace Untuk Penerapan Web Responsive UMKM Kerajinan Khas Lampung. Jurnal Edukasimu, 1(1), 1–11. http://edukasimu.org/index.php/edukasimu/article/view/3.

Situmorang, B. A., & Silalahi, K. L. (2019). Pengaruh Focus Group Discussion Tentang Pelaksanaan Uji Kompetensi Terhadap Tingkat Kecemasan Mahasiswa. Jurnal Ilmiah Pengabdian Kesehatan, 4(2), 220–227. https://doi.org/10.30829/jumantik.v4i2.5612.

Suakanto, S., Fauzi, R., Andreswari, R., Hardiyanti, M., & Nurtrisha, W. A. (2022). Development of ecommerce applications and integration into the marketplace to support MSME product sales. ABDIMAS: Jurnal Pengabdian Masyarakat, 7(3), 519 – 530. https://doi.org/10.26905/abdimas.v7i3.7334.

Tresnawati, Y. and Prasetyo, K. (2022) ‘Pemanfaatan digital marketing bagi usaha mikro kecil dan menengah bisnis kuliner’, Journal of New Media and …. journal.sinergiinstitute.com. Available at: https://journal.sinergiinstitute.com/index.php/JNMC/article/view/5.

Wardhana. (2015). Strategi digital marketing dan Implikasinya pada Keunggulan bersaing UKM di Indonesia . In Seminar Nasional Keuangan Dan Bisnis IV, 327-337.

Yolanda, Y., & Dessyana, D. (2022). Pengaruh Fintech, Teknologi Infromasi, Dan E-Commerce Terhadap Kepuasan Financial Masyarakat Kota Medan. JIMAT (Jurnal Ilmiah Mahasiswa Akuntansi) Undiksha, 13(1), 271–280. https://doi.org/10.23887/jimat.v13i01.41020.

Yusnaini, Y., Burhanuddin, B., Hakiki, A., & Khamisah, N. (2022). Socialization And Assistance Of Social Media Utilization To Increase Selling Power Of Msmes In Kerinjing Ogan Ilir Village. Jurnal Abdikaryasakti, 2(1), 45–60. https://doi.org/10.25105/ja.v2i1.12489.

Downloads

Published

08/31/2024

How to Cite

Kader, M. A., Prawiranegara, B., Setiawan, R. A. P., Shelyanti, A., & Pratama, M. B. Y. (2024). Digitalisasi UMKM Melalui Literasi Digital dan Digital Marketing Dalam Meningkatkan Kualitas Produk dan Volume Penjualan. Journal of Community Development, 5(2), 349–362. https://doi.org/10.47134/comdev.v5i2.242

Issue

Section

Articles

Similar Articles

1 2 3 4 5 6 7 8 9 10 > >> 

You may also start an advanced similarity search for this article.