Leisure Economy: Digitalisasi Event Desa Wisata Mangrove Mayangan
DOI:
https://doi.org/10.47134/comdev.v3i3.106Keywords:
Technology, Information, Communication, Village Tourism DestinationsAbstract
The development of tourist destinations in the village, as well as the promotion and marketing of culture, arts, and tourism are one of the flagship programs in Jember Regency, however, intense competition in the tourism world due to the impact of the COVID-19 pandemic, has forced villages to change the way they plan their tourism business. In order to survive, villages need to change from a resource-based business to a knowledge-based business/company (business based on knowledge), with the main characteristics of Technology, Information, Communication (ICT). When the main achievement of the village is sustainable competitive advantage or the achievement of sustainable business competitiveness, assistance is needed, assistance is aimed at encouraging village management in the process of achieving and developing knowledge as a village competitive strategy, then human resources need to be directed and fostered to utilize digital technology as a marketing medium at the same time. conduct direct interaction for tourism managers to interact with their customers.
Downloads
References
Agnihotri, R., Dingus, R., Hu, M. Y., & Krush, M. T. (2016). Social media: Influencing customer satisfaction in B2B sales. Industrial Marketing Management, 53(September), 172–180. https://doi.org/10.1016/j.indmarman.2015.09.003
Akbari, M., Kazemi, R., & Haddadi, M. (2016). Relationship marketing and word-of-mouth communications: Examining the mediating role of customer loyalty. Marketing and Branding Research, 3(1), 63–74. https://doi.org/10.33844/mbr.2016.60193
Ananda, A. S., Hernández-García, Á., & Lamberti, L. (2016). N-REL: A comprehensive framework of social media marketing strategic actions for marketing organizations. Journal of Innovation and Knowledge, 1(3), 170–180. https://doi.org/10.1016/j.jik.2016.01.003
Nazareth, L. (2007). The leisure economy : how changing demographics. economics, and generational attitudes will reshape our lives and our industries. 249.
Sapi sonok - Wikipedia bahasa Indonesia, ensiklopedia bebas. (n.d.). Retrieved December 22, 2021, from https://id.wikipedia.org/wiki/Sapi_sonok
Yang, J. (2020). The Influence and Measures of Developing Sightseeing and Leisure Agriculture on Rural Economic Development. IOP Conference Series: Earth and Environmental Science, 526(1). https://doi.org/10.1088/1755-1315/526/1/012061
Yu Yanan, L. R. and M. M. (2020). Exploring young consumer’s decision-making for luxury co- branding combinations. 22 September 2020. https://www.researchgate.net/profile/Yanan-Yu- 5/publication/347194583_Exploring_young_consumer%27s_decision-making_for_luxury_co- branding_combinations/links/6026973045851589399d9ad7/Exploring-young-consumers- decision-making-for-luxury-co-branding-combinations.pdf
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2022 Haris Hermawan, Ahmad Nur Mahfuda
This work is licensed under a Creative Commons Attribution 4.0 International License.
