Pendampingan Transformasi Digital Menggunakan Strategi Pemasaran Modern Dalam Meningkatkan Visibilitas Dan Penjualan Produk KWT Puspa Gemari

Authors

  • Dani Permana Universitas Mercu Buana Yogyakarta
  • Hana Hoerunisa Universitas Mercu Buana Yogyakarta
  • Alya Febri Surya D Universitas Mercu Buana Yogyakarta
  • Inge Apriliani Universitas Mercu Buana Yogyakarta
  • Florensa Marchilaz Della Rosa Universitas Mercu Buana Yogyakarta
  • Hasnah Rambe Universitas Mercu Buana Yogyakarta
  • Muhammad Defan Trisriantama Universitas Mercu Buana Yogyakarta
  • Alya Dwi Salsabila Universitas Mercu Buana Yogyakarta

DOI:

https://doi.org/10.47134/comdev.v6i1.1467

Keywords:

Digital Transformation Assistance, Modern Marketing Strategies, Product Visibility, Product Sales

Abstract

This study aims to implement digital transformation using modern marketing strategies to enhance the visibility and sales of products from the Women Farmers Group (KWT) Puspa Gemari. The research method used is Action Research, involving socialization and training to improve the digital skills of KWT Puspa Gemari members. The work program includes product photography training, social media management, and packaging rebranding to create a more attractive and professional product image. The analysis of the success of this program is measured by data on the effectiveness of the use of digital advertising, website use, WhatsApp business, and also content management on KWT Puspa Gemari social media has a significant role in increasing sales of KWT Puspa Gemari products. With this strategy, KWT Puspa Gemari strengthened their position in the market and became a relevant example of digital transformation for other women farmers' groups.

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Published

01/25/2025

How to Cite

Permana, D., Hoerunisa, H., D, A. F. S., Apriliani, I., Rosa, F. M. D., Rambe, H., … Salsabila, A. D. (2025). Pendampingan Transformasi Digital Menggunakan Strategi Pemasaran Modern Dalam Meningkatkan Visibilitas Dan Penjualan Produk KWT Puspa Gemari. Journal of Community Development, 6(1), 70–80. https://doi.org/10.47134/comdev.v6i1.1467

Issue

Vol. 6 No. 1 (2025): August (In Progress)

Section

Articles

License

Copyright (c) 2025 Dani Permana, Hana Hoerunisa, Alya Febri Surya D, Inge Apriliani, Florensa Marchilaz Della Rosa, Hasnah Rambe, Muhammad Defan Trisriantama, Alya Dwi Salsabila

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This work is licensed under a Creative Commons Attribution 4.0 International License.