E-Katalog dalam Pemasaran Barang/Jasa Pada Usaha Mikro Kecil Menengah (UMKM) Dalam Masa Pandemi Covid-19

  • Ahmad Suryono Universitas Muhammadiyah Jember
  • Yeni Dwi Rahayu Universitas Muhammadiyah Jember
  • Milang Akbar Winasis Universitas Muhammadiyah Jember
  • M Faiz Nailil Murod Universitas Muhammadiyah Jember
Keywords: UMKM, Marketing, E-katalog

Abstract

Indonesia is one of the developing countries where economic growth in Indonesia is growing rapidly both materially and non-materially, this need can be in the form of procurement of goods / services. The challenge faced by micro, small and medium agro-industry players (MSMEs) is to maintain growth in local and global markets. With the Covid-19 pandemic this has also affected trade in Indonesia, namely the shifting behavior of trading patterns has changed, which was originally carried out directly (offline), now it is required to be indirect (online) so that the business continues. In realizing the success of achieving the vision in the economic sector at a broader level with the development of technology, especially in the procurement of goods / services quickly, precisely, transparently and efficiently in reaching customers. In Presidential Regulation No. 54 of 2010 concerning Government Procurement of Goods / Services, it is intended to facilitate MSMEs in carrying out marketing of goods / services through the E-Purchasing mechanism with the E-catalog system, to support government procurement in the era of the Internet of Things (IoT) to be aligned. with the changing times with the aim of making the organization more responsive, transparent and accessible so that checks and balances occur. This e-catalog is the government's way of encouraging MSMEs to rise again in the era of adapting to new habits or new normal to overcome the impact of decreased turnover in order to strengthen and empower MSMEs.

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References

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Published
2021-06-02
How to Cite
Suryono, A., Rahayu, Y. D., Winasis, M. A., & Murod, M. F. N. (2021). E-Katalog dalam Pemasaran Barang/Jasa Pada Usaha Mikro Kecil Menengah (UMKM) Dalam Masa Pandemi Covid-19. Journal of Community Development, 2(2), 66-69. https://doi.org/10.47134/comdev.v2i2.33
Section
Seminars and Conferences